Consulting

I have been fortunate to have had opportunities to apply the knowledge I’ve gleaned from starting and growing my own blogs to helping clients develop blogs of their own.  My portfolio of work is presented here:

EcoQueen of Green

The EcoQueen of Green Blog was a conversion from a Blogger platform to a self-hosted Wordpress blog running the Thesis theme.  Originally started by the first Certified Eco Broker in New York City the site suffered from a lack of exposure.

For this project I coordinated the development of a blog header and Twitter background file with a third party designer, as well as completely overhauled the blog post Blogger conversion.  Additionally, I set up social media outposts for content delivery including Twitter and a Facebook fan page.

The Sweatshirt Blanket Blog

The Sweatshirt Blanket Blog is also a self-hosted Wordpress blog running the Thesis theme that is part of the corporate web site for Sweatshirt Blanket, a division of Centerfield Sportswear in Yorkville, New York.  In addition to setting up the blog, establishing social media outposts and coordinating design elements with the company’s in house design staff, I have been engaged to assist with content creation, community development and social outreach campaigns.

As part of the outreach program I approached influential bloggers to review the product and host giveaways.  The first phase of the outreach included three contests where two winners per contest received a blanket we customized for the blogger holding the contest, as well as named their favorite charitable or non-profit organization to receive six customized sweatshirt blankets.  We had nearly 600 entries into the three contests and learned about a number of worthy causes.

In an effort to harness the momentum generated by the first phase of the outreach, I created the Spread Your Warmth campaign where the company’s readers and followers would nominate their favorite charitable cause or organization to be profiled by Sweatshirt Blanket on its blog.  The posted profiles would then become an entry into a monthly contest where the winning charity would receive a dozen customized sweatshirt blanket based on an open vote on the blog.

The goal of this second phase of the outreach campaign was to generate awareness for the company’s product and a number of worthy causes by doing some social good.

Valuing Metrolina

Valuing Metrolina is the blog of Metrolina Residential Appraisals, Inc., a Charlotte, North Carolina residential real estate appraisal firm.  This blog was designed to replace a pre-packaged, static web site that was not flexible enough for the client, as they desired to utilize social networking to aid their marketing efforts.  It too is a self-hosted Wordpress blog running the Thesis theme.